Product Marketing Manager, Competitive Intelligence

Responsibilities

• Competitive Enablement Content: Develop high-impact enablement content, including technical battlecards and positioning guides, that helps sellers focus on strategic value and product differentiation.
• Market Intelligence & Strategic Insights: Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams to inform roadmap decisions.
• Field & Partner Training: Conduct regular competitive enablement sessions and live training for Partners and internal field teams of varying technical aptitudes.
• Strategic Deal Support: Provide on-demand deal support and custom competitive guidance for successful renewals of strategic accounts and new business acquisition.

Requirements

• Experience: 7-10+ years of experience in competitive intelligence, product marketing, or an adjacent field.
• Proven success in launching and marketing B2B enterprise security solutions.
• Industry Knowledge: Deep passion for competitive problem solving and familiarity with the cybersecurity landscape (e.g., Zero Trust, DLP, Endpoint Security and XDR).
• Skills: Exceptional ability to up-level technical content into conversational and succinct positioning. Highly adaptable and comfortable working with minimal oversight in a fast-paced environment. Ability to simplify complex concepts into clear and compelling narratives. Proficiency in prompt engineering and AI productivity applications to automate CI research tasks, model competitive scenarios, and streamline cross-functional insight distribution. Proficiency with marketing tools, CRM platforms, and analytics.
• Collaboration: Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.
• Education: Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred.

Preferred

• Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products.
• Experience working with global teams and managing multiple stakeholders.
• Certifications such as CISSP, CISM, or equivalent are a plus.

Benefits

• Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.