Advanced Specialist, Product Marketing
Pearson
USA (Remote)
$70K/yr - $120K/yrIn-houseFull-timeMid level
6 hrs ago
Product Marketing Manager
Santa Clara, CA (Hybrid)
$173K/yr – $192K/yrSenior Level8+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the product marketing lead for data protection at Cohesity, shaping messaging, GTM, and cross‑functional plays that turn product features into demand.
- Define messaging and positioning for the data protection SaaS and derivatives.
- Lead cross‑functional GTM and content strategy to drive pipeline and brand relevance.
- Build sales enablement collateral and field plays with product, sales, and partner teams.
Job Description
Responsibilities
- Work closely with product management, sales enablement, and marketing teams to deeply understand customer requirements and develop target personas responsible for business and technical decision making on data protection projects.
- Work closely with product management to devise in-product marketing strategies that drive product-led growth opportunities.
- Craft clear, compelling, and differentiated messaging and positioning for the SaaS version of our flagship data protection product and its derivatives.
- Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the competitive data protection space while also working cross-functionally to drive pipeline growth.
- Develop and implement a comprehensive content strategy, including various materials such as collateral, videos, presentations, blogs, webinars, etc., to support demand generation campaigns.
- Work closely with sales enablement, field marketing, sales leadership, and growth marketing to define and execute sales plays that have direct impact on growth.
- Define and drive a promotional activation strategy to elevate Cohesity above the competition in the data protection space.
- Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
- Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.
Cohesity
A modern platform for the AI eraOur mission at Cohesity is simple: to protect, secure, and provide insights into the world’s data. The largest organizations around the globe rely on us to strengthen their business resilience.With the Cohesity Data Cloud, we are able to deliver on that mission. Our customers can recover from cyber events faster, manage and secure their data at enterprise scale, and gain valuable insights with our industry-leading AI capabilities.
