Responsibilities

• Define and evolve value propositions grounded in real accounting firm workflows
• Translate core functionality and intelligent capabilities into clear practitioner relevant messaging
• Maintain consistent product narratives across web, sales and campaign channels
• Develop high impact enablement assets including info sheets, pitch decks and battlecards
• Maintain Mindtickle and deliver training content
• Maintain lightweight competitive intelligence including tracking key competitors, messaging shifts and feature updates
• Incorporate competitive and market signals into messaging refinements and GTM recommendations
• Own Caseware’s presence on G2 and relevant peer review platforms

Requirements

• 3 to 5 years of product marketing experience in B2B SaaS plus prior accounting experience OR
• 2 to 4 years of audit or accounting firm experience plus demonstrated aptitude for messaging, communication or commercial strategy (no Product Marketing required).
• Strong desire to transition from audit or accounting practice into a commercial, product focused role
• Intellectual curiosity and willingness to learn marketing strategy, messaging and GTM execution
• Motivation to apply practitioner experience to improve how firms adopt technology and modernize workflows
• Strong interest in technology and its role in modernizing accounting firm operations
• Willingness to experiment with AI tools to improve research, content development and workflow efficiency

Benefits

• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
• Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
• We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.