Product Marketing Manager (B2C)

Responsibilities

• Develop positioning, campaign messaging, and creative briefs that clearly articulate the value of new products
• Own the product marketing strategy for targeted cross-sell and upsell campaigns, partnering with Integrated Marketing and channel owners to activate across in-app, email, paid, and owned channels
• Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
• Identify behavioral signals and segmentation strategies to optimize audience targeting, offer timing, messaging, and relevance
• Design and execute experiments to increase conversion, ARPU, and overall member lifetime value, using learnings to refine messaging, audiences, and offers
• Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
• Act as the Product Marketing lead, aligning Product, Partnerships, Growth, and Brand on campaign briefs, timelines, deliverables, and success metrics to support seamless launches and ongoing optimization

Requirements

• 5+ years of experience in product marketing, growth marketing, or campaign strategy within subscription, DTC, consumer tech, fintech, travel, an agency, or a similar consumer services business
• Experience driving cross-sell, upsell, bundling, or expansion revenue strategies through multi-channel campaigns
• Strong cross-functional collaboration and project-management skills, with the ability to manage multiple stakeholders, workstreams, and deadlines across Product, Analytics, Lifecycle, and Growth.
• Proven ability to translate product value into compelling member-facing narratives and campaign messaging
• Comfortable operating with ambiguity, managing shifting priorities, and testing, iterating, and optimizing in a fast-moving environment

Benefits

• We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.