Product Marketing Manager

Responsibilities

• Create, and execute the integrated marketing strategy for network audio and system device portfolios.
• Actively work with local and global product teams, marketing teams, and technical teams to determine the most impactful paths to market with new product releases.
• Become a subject matter expert of the network audio and system device portfolio’s, using that expertise to design thoughtful product messaging and positioning.
• Coordinate internally on long-term strategic direction of the network audio and system device portfolios, identifying marketing impacts to support portfolio growth.
• Generate awareness and demand through campaigns and product launch plans.
• Ability to evaluate competitor marketing to influence current and future marketing strategies.
• Continuously set goals and measure ROI of marketing initiatives to report relevant results and optimize product marketing plans.
• Connect marketing strategies directly into short-term and long-term company goals & objectives.
• Influence and utilize other marketing teams’ initiatives and echo your product marketing strategy through their plans.

Requirements

• Bachelor’s degree in marketing or related field.
• 5+ years marketing experience in a B2B environment.
• Prefer product marketing experience within a channel sales model.
• IT industry and/or security industry experience, prefer knowledge in network audio or system devices.
• Experience working within a marketing automation platform (Pardot preferred) and knowledge of Salesforce or other CRM platforms.

Preferred

• Prefer product marketing experience within a channel sales model.