Responsibilities

• Owner of 1-2 performance measurement solutions in TikTok's Measurement suite with a strong understanding of auction ads capabilities.
• Define go-to-market strategy for TikTok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
• Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
• Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created

Requirements

• BA/BS degree or above
• 3+ years of experience in product marketing, product strategy, or measurement/analytics consulting (B2B SaaS, AdTech, or digital platforms strongly preferred)
• Strong expertise in attribution models, analytics platforms, or measurement methodologies.
• Proven track record driving global GTM strategies and collaborating across functions.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
• A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change

Preferred

• Experience with multi-touch attribution, incrementality testing, or media mix modeling.
• Background working with global sales organizations and agency/advertiser stakeholders.
• Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches).

Benefits

• day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)