Product Marketing Manager

Responsibilities

• Develop and execute go-to-market strategies for new products, solutions, and major releases.
• Create differentiated positioning, messaging, and value propositions that drive customer engagement and revenue growth.
• Conduct market, customer, and competitive research to identify opportunities, trends, and market threats.
• Define target markets, ideal customer profiles (ICPs), buyer personas, and buying journeys.
• Partner closely with Product Management to influence roadmap direction and ensure market needs are reflected in product strategy.
• Lead cross-functional product launches, coordinating activities across Product, Sales, Demand Generation, Customer Success, and Executive Leadership.
• Drive lifecycle marketing initiatives that increase adoption, retention, expansion, and customer value for existing products.
• Translate complex technical capabilities ( including AI forward solutions ) into clear, compelling customer-focused narratives and sales-ready messaging.
• Enable sales teams with effective content, training, competitive intelligence, and customer value articulation.
• Measure and optimize product marketing performance through customer insights, win/loss analysis, market feedback, and business results.

Requirements

• 5+ years of Product Marketing experience in SaaS, fintech, payments, technology, or related industries.
• Track record developing and executing successful go-to-market strategies.
• Exceptional written and verbal communication skills .
• Outstanding storytelling and content development capabilities.
• Ability to translate complex products and technical concepts into customer-focused business value.
• Strong analytical and critical thinking skills with the ability to make data-driven recommendations.
• Experience working closely with Product Management, Sales, Demand Generation, and Executive Leadership.
• Demonstrated ability to influence without direct authority.
• Experience building sales enablement programs and competitive intelligence initiatives.
• Strong executive presence and presentation skills.

Benefits

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.