Product Marketing Manager
Murphy & Associates, Inc.
USA (Remote)
$75/hr - $82/hrIn-houseContractSenior level
8 hrs ago
Product Marketing Manager
Raleigh, NC (Hybrid)
Salary Not AvailableMid Level7+ years expFull time
Posted 5 months ago
Job Summary
Drive cross-channel category marketing strategy and execution for DIY, Professional, and eCommerce, delivering measurable growth and channel engagement.
- Partner with merchandising to align category messaging and campaigns with measurable performance.
- Must-have: 7-10 years experience in marketing, merchandising, retail, e-comm, or automotive.
- Standout: Experience coordinating field teams and delivering measurable campaign impact.
Job Description
Drive cross-channel category marketing strategy and execution for DIY, Professional, and eCommerce, delivering measurable growth and channel engagement.
- Partner with merchandising to align category messaging and campaigns with measurable performance.
- Collaborate on multichannel activations (digital, print, radio, social) with approvals and tracked metrics.
- Optimize customer experience across all sales channels using media, signage, and digital methods with CSAT metrics.
- Incorporate competitive insights and customer analytics to improve market position and category share.
- Coordinate with field teams to deliver timely marketing materials and gather positive end-user feedback.
- Support automotive system and product training to raise team knowledge and service ratings.
Advance Auto Parts
3.2 Glassdoor
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 5, 2024, Advance operated 4,781 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,125 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.
Founded in 1932
Raleigh, North Carolina, USA
24K employees (359 in marketing)
45% recommend to a friend
44% CEO approval
Marketing Team
Marketing Team Size
285 (1% of company)
Median Career Experience
15 years
Median Tenure
6.8 years
People
Marketing Leadership
Lauren Beaulieu
Vice President Marketing
At the company for 12 years 10 months
Veronica S.
Carquest Division – Head of Marketing
At the company for 2 years 4 months
Jeff Kincaid
Head of Local SEO
At the company for 6 years 10 months
Kerry Pryor
Director, Omnichannel Experience & Field Marketing
At the company for 7 years 11 months
Funding
Total Funding
$2B
Last Raise
$2B
Post IPO Debt, 8 months ago
Funding History
- Jul 2025Post IPO Debt • $2B
Traffic Signals
Monthly Visitors
13.2M
Monthly Google Ads Budget
$911.5K
Traffic Source Mix
Search
58.3%
Direct
35.5%
Referral
3.5%
Social
0.4%
Paid
2.3%
Headcount Trend
Current headcount: ~24.1K
News about Advance Auto Parts
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
