Product Marketing Lead

Responsibilities

• Design and deliver onboarding and outreach toolkits tailored to each persona, including email templates, FAQs, demo scripts, explainer slides, social copy, and co-branded materials for use across teams.
• Translate product features into compelling, benefit-driven messaging that supports candidate and partner onboarding and promotes adoption of the WeVote platform.
• Ensure cohesive messaging and strategic alignment by collaborating closely with Business Development, Marketing, Product, and Analytics teams.
• Create campaign-ready materials that support key electoral milestones (e.g., candidate invite launch, voter engagement periods) and drive activation across communication channels.
• Gather and apply insights from internal teams and engagement data to continuously refine assets, improve user experience, and optimize campaign effectiveness.
• Coordinate with team leads to develop and deliver assets for email, social media, digital ads, and in-person candidate outreach efforts.

Requirements

• You want to work with an established and successful team. You are committed to strengthening American Democracy.
• You are striving for personal excellence, and want to do meaningful work that will make a difference.
• 3-5 hours per week during our core team hours M-F 8 a.m. - 6 p.m.
• A willingness to work with and support other volunteers.
• Background in product marketing, UX writing, or audience strategy.
• Strong communication and content creation skills.
• Based in the U.S., with availability during some U.S. Pacific business hours.

Preferred

• Experience with Canva, Google Suite, or content tools preferred.