Product Marketing Lead

Oakland, CA (Remote)

Salary Not AvailableMid LevelVolunteer

Posted 5 hrs ago

Job Summary

Own the design and delivery of onboarding and outreach assets and messaging, coordinating cross-functional efforts to drive adoption and activation across the platform.

  • Collaborate with Business Development, Marketing, Product, and Analytics teams to align messaging.
  • Iterate assets based on internal insights and engagement data to improve user experience.

Job Description

Responsibilities

  • Design and deliver onboarding and outreach toolkits tailored to each persona, including email templates, FAQs, demo scripts, explainer slides, social copy, and co-branded materials for use across teams.
  • Translate product features into compelling, benefit-driven messaging that supports candidate and partner onboarding and promotes adoption of the WeVote platform.
  • Ensure cohesive messaging and strategic alignment by collaborating closely with Business Development, Marketing, Product, and Analytics teams.
  • Create campaign-ready materials that support key electoral milestones (e.g., candidate invite launch, voter engagement periods) and drive activation across communication channels.
  • Gather and apply insights from internal teams and engagement data to continuously refine assets, improve user experience, and optimize campaign effectiveness.
  • Coordinate with team leads to develop and deliver assets for email, social media, digital ads, and in-person candidate outreach efforts.

Requirements

  • You want to work with an established and successful team. You are committed to strengthening American Democracy.
  • You are striving for personal excellence, and want to do meaningful work that will make a difference.
  • 3-5 hours per week during our core team hours M-F 8 a.m. - 6 p.m.
  • A willingness to work with and support other volunteers.
  • Background in product marketing, UX writing, or audience strategy.
  • Strong communication and content creation skills.
  • Based in the U.S., with availability during some U.S. Pacific business hours.

Preferred

  • Experience with Canva, Google Suite, or content tools preferred.
WeVote logo

WeVote

WeVote is building the next generation of voting tech. We're creating a digital voter guide informed by issues you care about and people you trust. Through our nonpartisan, open source platform, we'll help you become a better voter, up and down the ballot. You have a lot of decisions to make when you vote, and political campaigns don't always tell the whole truth. With fake news and misinformation, it's hard to tell which candidate or ballot initiative is on your side. Does that candidate for state legislature care about the same issues that you do? Does the awkwardly-worded ballot initiative support what you believe or is it the exact opposite (and was it purposely written to be so confusing?!) We Vote cuts through the clutter to help you understand what's on your ballot. Our open platform empowers voters to create and share voter guides that aggregate information and opinions across personal networks. So you can help your friends be better voters too.

Founded in 2014
Oakland, California, USA
131 employees (24 in marketing)

Marketing Team

Marketing Team Size
16 (12% of company)
Median Career Experience
19 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
28.7%
Direct
46.8%
Referral
5.8%
Social
17.2%
Paid
1.5%

Headcount Trend

Current headcount: ~131
WeVote logo

Product Marketing Lead

WeVote · Oakland, CA · Remote