Product Marketing Lead, Verticals

Responsibilities

• Own the industry strategy. Assess the market, choose priority segments and use cases, and define a clear plan for growth, including where we will not focus.
• Shape product and go-to-market decisions. Bring customer needs, market evidence, and competitive insight to Product, Research, and GTM leaders. Make clear recommendations and work through tradeoffs.
• Build executive customer relationships. Engage senior business and technical leaders on their priorities, AI opportunities, adoption barriers, and measures of success.
• Define our industry positioning. Explain where OpenAI can deliver differentiated value, grounded in customer realities and the capabilities and limitations of our products.
• Develop customer evidence. Work with customers and internal teams to document credible outcomes and ROI, understand what makes adoption successful, and build repeatable use cases.
• Lead cross-functional execution. Align Product, Sales, Solutions, Partnerships, Marketing, and Customer Success around priorities and outcomes. Turn the strategy into launches, executive programs, campaigns, and field enablement.
• Set the bar for credibility and trust. Partner with Policy, Legal, and Comms on accurate claims and responsible customer-facing guidance in regulated, high-trust industries.
• Be accountable for results. Set measures tied to adoption, pipeline contribution, and market growth. Evaluate performance with GTM partners and adjust priorities and investment as evidence changes.

Requirements

• 10+ years of experience leading product marketing, industry strategy, or enterprise go-to-market work at significant scale, with a track record of shaping strategy and delivering measurable business outcomes.
• Bring deep expertise in Financial Services, Healthcare, or Life Sciences, including how organizations buy, adopt technology, manage risk, and measure value.
• Have the credibility to advise C-suite customers and the judgment to challenge assumptions respectfully.
• Can influence consequential decisions across senior technical and commercial leaders without relying on formal authority.
• Understand complex enterprise technology and translate it into clear positioning and compelling narratives without overstating what it can do.
• Combine strategic judgment with hands-on execution. You can set a direction, write the first draft, and follow through across launches, customer programs, and field enablement.
• Use customer evidence, product usage, and market insight to make decisions and adapt quickly in an ambiguous, fast-moving environment.
• Bring strong writing and editorial judgment, technical curiosity, and a commitment to helping organizations adopt AI safely and responsibly.