Senior Product Manager-Upstream Marketing Lead (Remote)
Bausch Health Companies Inc.
Bothell, WA (Remote)
$132K/yr - $182K/yrIn-houseFull-timeSenior level8+ years exp.
5 hrs ago
Product Marketing Lead - Topps Experience
Los Angeles, CA (On-site)
$138K/yr – $188K/yrSenior Level8+ years expFull time
Posted 4 hrs ago
Job Summary
Own the end-to-end product marketing for the Topps on Collect initiative, driving research-driven messaging, cross-functional launches, and performance tracking across major releases and redemptions.
- Lead research to translate friction into personas and JTBD
- Define integrated launch plans and post-launch metrics
Job Description
Responsibilities
- Lead collector feedback and research efforts around redemption and checklist experiences, translating friction points into personas and JTBD for the Topps on Collect roadmap.
- Collaborate cross functionally to champion the collector's voice on Topps releases across Fanatics Collect & Live and redemptions across Product, Topps stakeholders, and leadership.
- Partner with Product to shape the Topps on Collect roadmap, value proposition, and early GTM planning for major releases, Red Rookie Redemptions, and Instant Packs.
- Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with clear goals, timelines, and roles across Product, Topps.com, and Studio.
- Develop clear, differentiated messaging for every Topps-branded moment on Fanatics Collect that stays consistent with Topps.com.
- Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions.
- Define and track launch and product-marketing performance including awareness, adoption, retention, and redemption completion rates, iterating and optimizing post-launch.
Requirements
- 8+ years of product marketing experience supporting consumer technology products, with demonstrated ownership of digital product launches and end-to-end go-to-market strategy. Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce is strongly preferred.
- Comfortable running qualitative research (interviews, feedback loops, journey mapping) and translating it into personas, JTBD, or roadmap input, not just briefs.
- Proven ability to build and lead an integrated launch plan end-to-end, from positioning through cross-functional enablement through post-launch measurement.
- Strong cross-functional collaboration skills; comfortable driving alignment across Product, Growth, Creative, and Commercial without direct authority.
- Exceptional written and verbal communication skills, equally comfortable writing an insights memo and a launch brief.
- Ability to work autonomously while taking direction from leadership.
- Familiarity with trading cards, redemption programs, or licensed sports/entertainment products is a strong plus.
Salaries
Posted range
$138K/yr – $188K/yr
Taken straight from the job posting.
The middle of this range ($163K) is 11% below the median base salary for Product Marketing Lead roles in the United States ($182K).
Product Marketing Lead median pay in the United States
Most pay falls between $150K and $200K. Based on 35 salaries.
Marketing Team
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