Responsibilities

• Positioning & Messaging: Own positioning, messaging, and value propositions for Access's AI-enabled solutions across the revenue cycle, from patient access and eligibility to prior authorization and coding.
• Articulate what sets Access's operating model apart from point-solution AI vendors and traditional RCM outsourcers.
• Translate complex capabilities, such as autonomous workflows, EHR and clearinghouse integrations, and exception-based processing, into the outcomes buyers care about: cash flow, denial prevention, staff capacity, and patient experience.
• Build messaging frameworks used consistently across sales presentations, the website, proposals, and other customer-facing channels.
• Partner with Product and business leaders to understand roadmaps, capabilities, and differentiators.
• Product Launches & Go-to-Market: Plan and lead go-to-market for new solutions and enhancements, defining target segments, buyer needs, key messages, channels, and launch content.
• Own launch deliverables, including announcements, press releases, solution briefs, web pages, and internal launch kits, in partnership with Communications and Content.
• Shape the narrative before a solution reaches the market, so every launch lands with a clear story and credible proof.
• Measure GTM programs against pipeline and revenue goals, and refine them based on results.
• Proof Points & Customer Evidence: Turn pilots, evaluations, and client results into approved proof points, such as automation rates, accuracy, and turnaround improvements.

Requirements

• A track record of positioning, messaging, launches, and sales enablement for complex B2B solutions.
• Ability to quickly learn technical products and translate them into simple, compelling value.
• A strong grasp of long, multi-stakeholder B2B buying cycles and how marketing drives pipeline and revenue.
• Strategic thinking paired with a willingness to roll up your sleeves and execute.
• Excellent writing and presentation skills, and comfort presenting to executives.
• Strong project management skills and the ability to manage multiple priorities.
• Analytical and research skills, with the ability to turn market and customer insight into action.
• 7+ years of experience in product marketing, B2B marketing, or go-to-market strategy.