Product Marketing Director, US Equity Lead

Responsibilities

• Asset Class / Vehicle Leadership: - Lead product marketing direction and prioritization for US Equity in alignment with business unit goals and enterprise marketing priorities. - Apply enterprise and content marketing strategies within the context of US Equity to ensure relevance, consistency, and commercial impact. - Serve as a key coordination lead for asset class-related marketing opportunities, campaigns, and content requests, as needed. - Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities with messaging, business objectives, and market opportunities. - Recommend priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders.
• Product Marketing Content Creation & Positioning: - Develop / create differentiated value propositions, messaging frameworks, and positioning strategies for US Equity capabilities and products. - Translate complex market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas. - Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets. - Ensure consistency of messaging across campaigns, sales enablement materials, thought leadership, and client communications. - Advise on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
• Client & Market Insight Leadership: - Maintain a deep understanding of client needs, investment trends, and market developments impacting US Equity. - Use client insight, competitive analysis, and market intelligence to inform marketing priorities and positioning recommendations. - Partner with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement. - Integrate audience insights into content strategy, content development, and client experience design.
• Integrated Campaign & Content Leadership: - Lead integrated product marketing and communications planning across the client journey for the assigned asset class. - Drive alignment between asset class priorities and execution teams to ensure coordinated content delivery. - Collaborate with Investments, Global Product, content strategy, content creators, and content enablement teams to prioritize and, when needed, create timely market insights, investment perspectives, and asset class content initiatives. - Provide strategic direction for custom content and collateral tailored to priority audiences and market segments. - Ensure campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
• Cross-Functional Partnership & Influence: - Build strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders. - Influence senior stakeholders across business units to align on priorities, positioning, and go-to-market execution. - Provide strategic recommendations to leadership on product development, commercialization, and market positioning.
• Business Management & Performance Accountability: - Take an ownership mindset for asset class business outcomes and marketing effectiveness. - Partner with marketing intelligence, segment marketing, and content strategists to establish performance goals and success metrics for priority initiatives and campaigns. - Report back to stakeholders on campaign and initiative performance. - Monitor market response, campaign effectiveness, and business performance to refine strategies and optimize results. - Incorporate feedback, evolving market conditions, and business priorities into planning and execution.
• FINRA Requirements FINRA licenses are not required and will not be supported for this role.
• Work Flexibility This role is eligible for hybrid work, with up to one day per week from home.

Requirements

• Required: - Bachelor’s degree or equivalent combination of education and relevant experience. - 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.

Preferred

• - Advanced degree and/or CFA designation. - Experience working directly with investment professionals, portfolio managers, or product management teams. - Experience leading enterprise or global marketing initiatives across multiple regions and client segments. - Familiarity with agile prioritization, integrated campaign planning, and content governance models. - Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments. - Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities. - Strong executive communication, stakeholder management, and cross-functional leadership skills. - Proven ability to synthesize complex information into clear, actionable marketing recommendations. - Experience leading integrated campaigns in matrixed organizations. - Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.

Benefits

• Featured employee benefits to enrich your life: - Competitive compensation - Annual bonus eligibility - A generous retirement plan - Hybrid work schedule - Health and wellness benefits, including online therapy - Paid time off for vacation, illness, medical appointments, and volunteering days - Family care resources, including fertility and adoption benefits