Product Marketing Director

Responsibilities

• 20% Portfolio strategy. Develop and maintain the annual go-to-market plan for the assigned solution area, including positioning, competitive differentiation, and target buyer segments.
• 20% Launch leadership. Lead go-to-market execution for product launches within the assigned solution area, from planning through market release.
• 20% Sales enablement. Build and maintain enablement materials, competitive positioning, and proof points for the assigned solution area's sales motion.
• 15% Market and competitive research. Track competitive activity, buyer trends, and market dynamics relevant to the assigned solution area.
• 15% External representation. Represent the assigned solution area in RFPs, industry conferences, or analyst conversations as needed.
• 10% Cross-functional coordination. Partner with product management, sales, and Enterprise Marketing to ensure solution-level messaging supports the broader portfolio and corporate narrative.
• AI governance and impact. Applies AI-assisted tools responsibly for content development, research synthesis, and competitive analysis; establishes solution-area guardrails for AI-assisted work and tracks its measurable impact on go-to-market performance.
• Complete all responsibilities as outlined in the annual performance review and/or goal setting.
• Complete all special projects and other duties as assigned.
• Must be able to perform duties with or without reasonable accommodation.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Minimum 8 years of experience in product marketing, preferably in healthcare or a related B2B domain.
• Demonstrated experience owning a solution area's go-to-market strategy and leading launches independently.
• Comfort representing a portfolio externally (RFPs, conferences, analyst conversations).
• Relevant domain experience (e.g., payment integrity, risk adjustment, retail, quality) evaluated per specific assignment.
• Ability to travel for in-person conferences and internal meetings, approximately 10-15%.
• Cognitive/Mental Requirements: Communicating with others to exchange information. Problem-solving and thinking critically. Interpreting data and market research. Making timely decisions in the context of a workflow. Maintaining focus while managing multiple projects and priorities. Assessing the accuracy, neatness, and thoroughness of the work assigned.
• Working Conditions and Physical Requirements: Remaining in a stationary position, often standing or sitting, for prolonged periods. Communicating with others to exchange information. Repeating motions that may include the wrists, hands, and/or fingers. No adverse environmental conditions expected. Must be able to provide high-speed internet access, connectivity, and office setup and maintenance. Must be able to provide a dedicated, secure work area.

Benefits

• Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.