Product Marketing & Content Manager

USA (On-site)

$80K/yr – $125K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end content storytelling that fuels product launches, customer narratives, and the content library, with a strong eye on AI-assisted production and distribution.

  • Content Ownership: Surface customer stories and SME insights to feed multi-channel narratives.
  • Launch & Brand: Lead product-launch content, messaging, visuals, and positioning to support pipeline and brand consistency.
  • Content Engine & Optimization: Build video, podcasts, landing pages, and digital experiences and continuously test formats and channels to improve reach and leverage AI tools for efficiency.

Job Description

Responsibilities

  • Work with customers and internal subject matter experts to surface stories worth telling
  • Drive product launches with content, messaging, visuals, and positioning
  • Produce and edit video content for social media, product launches, customer stories, and campaigns
  • Plan, edit, and publish podcast episodes end to end
  • Build landing pages, web content, and digital experiences that bring leads into the pipeline
  • Organize and maintain Fulcrum's content library so assets are findable and reusable
  • Leverage AI tools to optimize the way you work with content creation, editing, production, research, and distribution
  • Continuously test new formats, channels, and creative approaches
  • Help maintain and evolve Fulcrum's brand across all customer-facing touchpoints
  • Travel onsite to meet, interview, and watch how customers operate to gain a deeper understanding of the customer

Preferred

  • You’re curious and constantly experimenting, especially with AI tools that help you work smarter and faster
  • You enjoy collaborating with people across different functions and personalities
  • You’re open to feedback and constantly looking to improve your craft
Fulcrum logo

Fulcrum

4.7 Glassdoor

Fulcrum is a field-first SaaS platform transforming how organizations manage field data collection and inspections. Designed for the unique challenges of field teams, it automates workflows, captures real-time location data, and integrates seamlessly with GIS and other systems to ensure accurate information flow before, during, and after inspections.Organizations centralize operations on a single platform, standardizing data collection and boosting productivity. Fulcrum’s AI-powered tools, like FastFill, automate data entry from photos, voice, and text. Object recognition and face blurring enhance accuracy and compliance, while custom AI models enable specialized tasks. Fulcrum works online or offline, ensuring reliability even in remote areas.Trusted by thousands of organizations, Fulcrum improves data accuracy, reduces inefficiencies, and drives digital transformation, empowering teams to work faster and make smarter decisions in real time.Fulcrum is a product of Spatial Networks, Inc. Visit us at fulcrumapp.com.

Founded in 2011
San Francisco, California, USA
150 employees (11 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
251.6K
Monthly Google Ads Budget
$54.8K
Traffic Source Mix
Search
34.6%
Direct
59.4%
Referral
4.1%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~150

Marketing Team

Marketing Team Size
6 (4% of company)

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