Product Marketing Consultant

Responsibilities

• Key responsibilities of this role are to own and manage the product strategy for International’s service parts categories for Bus, HVAC, and Engine Cooling. This position is accountable for the development and execution of product go-to-market plans to achieve incremental, profitable growth through collaboration with various internal teams at International and the International & IC Bus dealer network.
• Support International's aftermarket Private Label Brands strategy
• Work with cross-functional teams to initiate, manage, and execute new product launches
• Manage the product life cycle of current products
• Direct pricing strategies for current and future products
• Deliver revenue and margin by maintaining a KPI matrix and report results effectively to leadership
• Create promotional materials and develop strategies for go-to market success
• Collaborate with Sales, National Account Managers, and other internal and external resources to retrieve market feedback and ensure customer satisfaction
• Manage projects with focus on strategic goals and time requirements
• Gather data and conduct in-depth analysis of market share and look for areas for development

Requirements

• Bachelor's degree and at least 2 years of marketing, sales or product-related experience
• OR Master’s degree and at least 1 year of marketing, sales or product-related experience
• OR At least 5 years of marketing, sales or product-related experience
• Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)

Preferred

• Candidate must be self-motivated and have strong desire to go beyond his or her job scope to meet short- and long-term strategic goals
• Background in product management with proven record of meeting deadlines and executing growth plans
• Experience in marketing/brand management with an understanding of product positioning
• Experience with life cycle management
• Strong analytical mindset with advanced skills in MS Office products, particularly Excel, PowerBI, and CoPilot
• Self-motivated with desire to win and learn
• Ability to collaborate and build internal relationships with cross-functional teams
• Gather and analyze research and competitive intelligence to drive key strategic plans