Responsibilities

• Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers).
• Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases.
• Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events.
• Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics.
• Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results.
• Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing. LiveOps experience is a strong plus.
• Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer).
• A/B testing and data-driven decision-making experience.
• Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus.

Preferred

• LiveOps experience is a strong plus.

Benefits

• Comprehensive Benefits. 100% coverage for medical, dental, and vision for you and your dependents.
• 401K matching, equity incentives, pre-tax benefit options, and more.
• Wellness Support. Meditation and mental health resources, physical fitness coaching and classes, family planning assistance, virtual therapy sessions, and more.
• Time Off. Competitive PTO and company holidays.
• Las Vegas Headquarters. FIRY operates in a five-day-a-week, collaborative office environment at our 36,000+ square foot Las Vegas headquarters. Free daily lunch, snacks, a full-size gym with showers, commuter benefits, team events, and more.