Product Marketing Associate

Princeton, NJ (Hybrid)

$51K/yr – $61K/yrEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Support go-to-market, product messaging, and multi-channel campaigns for a SaaS product, with research, enablement, and growth experimentation at its core.

  • Own go-to-market support for new features and product launches.
  • Must-have: 0–2 years in marketing, product, or growth with SaaS interest.
  • Standout: Experience with multi-channel campaigns or basic SQL/analytics.

Job Description

Responsibilities

  • Partner with product, engineering, and growth teams to support go-to-market strategies for new features and product launches
  • Conduct customer and market research to uncover insights that inform messaging, positioning, and campaign strategy
  • Help develop and refine product messaging and value propositions for different customer segments
  • Create and maintain marketing and sales enablement assets (decks, one-pagers, demos, website copy)
  • Support execution of multi-channel campaigns (email, content, social, paid) to drive awareness and product adoption
  • Assist in building and analyzing customer segments using tools like SQL or analytics platforms
  • Track and report on campaign performance, identifying opportunities to optimize conversion and engagement
  • Support product demos, webinars, and customer-facing presentations
  • Collaborate on experimentation and testing initiatives to improve messaging, positioning, and growth outcomes

Requirements

  • 0–2 years of experience in marketing, product, growth, or a related field (internships included)
  • Strong interest in SaaS, startups, and product-driven growth
  • Ability to think both analytically and creatively
  • Familiarity with digital marketing channels (email, content, social, paid media)
  • Basic experience with data analysis tools (SQL, Excel, or similar) is a plus
  • Strong communication and storytelling skills
  • Comfortable working in a fast-paced, ambiguous environment
  • Highly collaborative and eager to learn

    Benefits

    • Health insurance