Responsibilities

• Develop and execute product positioning, messaging, and value propositions for orthopedic and mobility categories.
• Lead go-to-market (GTM) planning and execution for new product launches and category growth initiatives.
• Create sales enablement materials, including product sheets, training tools, and competitive comparison resources.
• Conduct market research and gather customer insights to guide marketing strategy and product development.
• Analyze the competitive landscape and provide recommendations for differentiation and pricing strategy.
• Define and confirm Ideal Customer Profiles (ICPs) for target segments.
• Lead pricing and positioning analysis across all orthopedic and mobility products.
• Own and manage a promotional calendar, coordinating monthly email, direct mail, and sample campaigns, as well as quarterly webinars.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, preferably within healthcare, medical devices, or B2B environments.
• Strong understanding of orthopedic or DME (Durable Medical Equipment) industry preferred.
• Exceptional written and verbal communication skills.
• Ability to translate technical product features into clear, compelling messaging.
• Proficient in market research, competitive analysis, and sales enablement strategy.
• Highly organized with the ability to manage multiple projects and priorities.

Benefits

• Simple IRA
• Health Insurance
• Profit Sharing Program
• PTO
• Paid Holidays
• Gym Membership
• Continuing Education Opportunities