Product Marketer

Responsibilities

• Product Collaboration: Partner with the product team to understand features, roadmaps, and updates; translate technical details into clear, audience-focused messaging.
• Social Media Engagement: Create, curate, and share product-related content across company social channels with genuine enthusiasm and brand voice consistency. You'll also engage authentically on your own professional social channels (e.g., LinkedIn, Twitter/X), sharing insights and perspectives about our products and industry in your own voice—this is personal brand building, not corporate posting.
• Marketing Collateral: Develop messaging frameworks, case study outlines, product positioning documents, and launch materials.
• Audience Intelligence: Research and document our Ideal Customer Profile (ICP), competitive landscape, and audience pain points to inform marketing strategy.
• Pipeline Awareness: Understand marketing's role in the sales pipeline and create materials that support lead generation and nurturing.
• AI-Enabled Execution: Leverage AI tools (within company-approved platforms and guardrails) to accelerate content creation, research, and campaign execution.
• Cross-Functional Communication: Serve as a bridge between product, sales, and marketing teams to ensure alignment on messaging and positioning.

Requirements

• Strong written and verbal communication skills.
• Comfortable working with AI tools and understanding how to apply them responsibly within corporate frameworks.
• Genuine interest in and enthusiasm for social media engagement and brand storytelling.
• Ability to understand and articulate an Ideal Customer Profile (ICP) and audience segments
• Basic understanding of how marketing impacts the sales pipeline.
• Self-directed learner with an openness to learning new tools and platforms.
• Willingness to work in a Mac environment (previous experience helpful but not required).

Preferred

• 0–2 years of marketing, product marketing, or related experience and/or related educational background.
• Experience with Microsoft Office tools (Word, Excel, PowerPoint).
• Mac experience or comfort transitioning to a Mac environment.
• Experience with SaaS or B2B products.
• Familiarity with content management systems or marketing automation platforms.
• Portfolio or examples of social media content or marketing materials you've created.
• Exposure to competitive analysis or market research methodologies.
• Experience using generative AI tools in a professional setting.