Product Marketer

Responsibilities

• Own messaging and positioning
• Define and maintain Coval's core company and product messaging, and keep it consistent from the website to the deck to the demo.
• Turn new features and launches into clear positioning for each audience: engineering, product, QA, and operations teams across our core verticals.
• Build the messaging foundations the rest of the team can use: value propositions, proof points, and language guidelines for Sales and customer-facing teams.
• Write the copy
• Own copy across the website, product pages, sales collateral, and launch materials.
• Keep Coval's voice consistent and recognizable, and catch generic, AI-sounding phrasing before it ships.
• Edit drafts from across the team until they sound like us.
• Run email and newsletters
• Write and ship our newsletter and lifecycle email, balancing thought leadership with product updates.

Requirements

• 3+ years in product marketing, brand, or content marketing at a B2B SaaS, developer tools, or infrastructure company.
• Excellent writing across formats. You can move between a positioning doc, a blog post, an email, a tweet, and a slide without losing the thread, and you can show us examples.
• Experience building messaging and positioning, not just executing someone else's.
• Comfort with a technical product (APIs, developer tools, AI/ML or infrastructure software). You can learn it quickly and explain it credibly to engineers and to executives.
• Experience running or contributing to a content, email, or social calendar, with a track record of shipping on a steady cadence.
• Product instincts: you can tell the difference between a feature and the reason a customer cares about it.
• You take feedback well and give it directly, including on your own drafts.
• Comfort with ambiguity at an early-stage company where the role isn't fully defined yet, because part of the job is defining it.
• Experience working with partners on co-marketing, such as joint launches, webinars, podcasts, or events.
• Working knowledge of SEO: keyword research, on-page optimization, and tools like Search Console, Semrush, or Ahrefs.

Preferred

• Experience with voice AI, conversational AI, or customer-facing AI agents.
• Experience marketing to technical buyers such as developers and engineering leaders.
• Experience in our core verticals: contact center, healthcare, fintech, insurance, or logistics.
• Experience working at an early-stage startup, ideally as one of the first marketing hires.

Benefits

• Healthcare, Dental, & Vision coverage
• 401K
• Pet friendly-office
• Free gym membership
• Free lunch and dinner when working in the office
• Unlimited PTO