Responsibilities

• Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints
• Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed
• Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.)
• Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management
• Partner with cross-functional teams to test, learn, and iterate on engagement strategies
• Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers
• Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve
• Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.)
• Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed
• Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed

Requirements

• Minimum Bachelor’s Degree in Marketing, Communications, Business, or other related Area, or equivalent experience
• Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field
• Working knowledge of analytics platforms, CRM systems and CDP systems
• Advanced Project Management and Timeline Skills (i.e. Agile methodology)
• Analytical mindset with solid problem-solving capabilities
• Familiarity with Troubleshooting IT Issues
• Detail-oriented
• Expert interpersonal, organizational, and planning skills
• Effective verbal and written communication skills
• Ability to work on multiple assignments concurrently