Product Demand - Marketing Senior Manager

Responsibilities

• Integrated Campaign Management: Developing comprehensive briefs and implementing integrated marketing campaigns designed to boost lead generation, pipeline velocity, customer acquisition, and revenue growth across Global Enterprise (GE), Public Sector (PS) and Business Market (BM) segments.
• Cross-Functional Governance: Serving as the central point of coordination between Product Marketing, Segment Marketing, Field Marketing, Integrated Marketing and creative execution teams in development and execution of growth campaigns. Establishing clear communication channels and regular governance processes to provide campaign updates, align on objectives, and track execution.
• Continuous Feedback Loop: Proactively engaging with field marketing and solutions teams to assess growth opportunities, actively solicit feedback on campaign performance, and rapidly iterate on tactics.
• Strategy-to-Tactics Translation: Taking overarching value propositions from Product Marketing and converting them into concrete, multi-touch growth campaigns.
• Messaging & Creative Guidance: Providing creative guidance based on strategic messaging for growth campaign development that highlights Verizon’s unique value, addresses key customer friction points, and demonstrates Verizon’s value proposition.
• TDM-to-IP Migration Campaigns: Planning and executing time-sensitive migration campaigns to transition from legacy TDM/copper networks to modern fiber, Ethernet, and advanced wireless solutions.
• Content development: Partnering with third parties and stakeholders in the development of meaningful content to drive demand in programmatic and syndication efforts.
• Audience Segmentation: Working with database marketing to build, refine, and maintain granular target lists derived from Verizon customer base analytics
• List Enrichment & AI Capabilities: Utilizing internal customer databases and AI resources to size the addressable market and develop targeted campaign lists.
• Sales Enablement Kits: Packaging marketing assets into plug-and-play outreach toolkits for direct sales reps and account executives to capitalize on lead generation.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Relevant marketing experience in B2B growth marketing, demand generation, campaign execution,marketing strategy, and/or Product Marketing.
• Willingness to travel.

Preferred

• Experience in legacy network modernization campaigns or enterprise telecom product campaigns (Managed Network Services, IoT/FWA, Private Wireless, SIP/Voice, Wireline, CX solutions).
• Experience with audience targeting.
• Experience presenting deck/presentation to all levels of th organization including executive leadership.
• Experience developing campaigns in the enterprise, Public Sector and B2B marketing space.
• Practical experience applying AI tools for list building, campaign personalization, predictive audience targeting, and workflow efficiency.
• Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRMs (Salesforce), and database segmentation tools.
• Customer segmentation experience.
• Experience with cross-functional leadership, analytical, and stakeholder management skills
• Proven track record in multi-channel campaign execution.
• Demonstrated experience translating positioning and messaging frameworks into tactical marketing plans and brief creation.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.