Demand Generation and Business Development Specialist - EnlivenHealth

Responsibilities

• Plan, create, schedule, and publish social media content that supports company, solution, customer, event, thought-leadership, and demand-generation priorities.
• Draft, edit, and coordinate blog posts, articles, landing-page copy, email copy, social posts, event communications, and other content for prospect and customer audiences.
• Execute prospecting, lead-generation, nurture, and event-promotion email campaigns in partnership with Sales, Customer Success, Solution Sales, Sales Enablement, and other stakeholders.
• Coordinate webinars and virtual events for prospects and customers, including topic development, speaker coordination, registration pages, promotional communications, reminders, dry runs, attendee follow-up coordianation, and performance reporting.
• Maintain and update website content, including pages, blogs, event listings, resources, links, forms, and basic search-engine-optimization elements; coordinate more complex changes through the appropriate web or technology partners.
• Support the development of customer case studies, testimonials, success stories, and other proof-point assets by identifying opportunities, coordinating approvals, organizing interviews, and managing content through review and publication.
• Support public-relations activities, including identifying relevant opportunities, coordinating inputs, preparing draft content, organizing approvals, and maintaining related calendars and trackers.
• Support conferences, trade shows, customer events, and other field activities by coordinating promotional content, registration communications, logistics, materials, follow-up, and lead handoff.
• Collaborate with Sales Enablement to maintain and update sales materials such as email templates, one-pagers, talking points, presentations, campaign briefs, event follow-up resources, and customer-facing content in partnership with Sales and Customer Success.
• Coordinate campaign and content requests across stakeholders, clarify objectives and audiences, establish timelines, track dependencies, and communicate status, risks, and next steps.

Requirements

• Strong written and verbal communication skills, including the ability to write clearly for prospect, customer, sales, and internal audiences.
• Demonstrated ability to create, edit, proofread, and adapt content for multiple channels and audiences.
• Working knowledge of digital demand generation, email campaigns, social media, website content, webinars, and events.
• Strong project coordination and organizational skills, with the ability to manage multiple deadlines, requests, stakeholders, and levels of urgency.
• Self-starter mindset with the ability to take ownership, identify what needs to be done, and move work forward with limited direction.
• Proficiency with Microsoft Office, presentation tools, and collaboration platforms.
• Experience using CRM, marketing-automation, email, website-content-management, social-media, webinar, and analytics platforms.
• Ability to use basic campaign and engagement data to assess performance, identify trends, and recommend adjustments.
• Strong attention to detail and commitment to accuracy, quality, brand consistency, and timely follow-through.
• Ability to collaborate effectively with Sales, Customer Success, Product, Solution Sales, Sales Enablement, and external partners.

Preferred

• Experience in healthcare technology, pharmacy, SaaS, B2B, or another complex, regulated, or customer-centric environment.
• Experience with Salesforce, Pardot, or comparable CRM and marketing-automation platforms.
• Experience with Webflow or website content-management systems, email marketing tools, social scheduling tools, Goldcast or webinar platforms, and Google Anlaytics or other web and campaign analytics.
• Experience supporting case studies, customer references, testimonials, public relations, media relations, or thought-leadership content.
• Familiarity with search-engine optimization, campaign tracking, UTM conventions, lead lifecycle management, and marketing or sales funnel metrics.
• Basic experience with content design, presentation layout, or visual-content tools.
• Demonstrated ability to work effectively in an ambiguous environment and balance strategic context with hands-on execution.