Principal Social Media Manager

Responsibilities

• Use independent judgment and discretion to develop and execute CMT's organic and paid social media strategy across LinkedIn, Instagram, and Facebook, aligning content with business goals and growth opportunities
• Own and manage the social media calendar, supporting product launches, research, company news, events, recruiting, and industry trends
• Create and publish engaging, platform-specific content, including short-form videos, carousels, graphics, and photography
• Partner with AI, Data Science, Product, and Marketing teams to translate CMT's technology, products, and research into compelling, accessible content
• Collaborate with Design and Employer Brand to maintain brand consistency, elevate creative content, and support talent acquisition initiatives
• Plan, execute, and optimize paid social campaigns, including audience targeting, creative testing, budget management, and performance analysis
• Develop employee advocacy initiatives and partner with Sales to expand CMT's reach and engagement with target audiences
• Manage social media engagement, community relationships, and social listening to identify emerging trends, opportunities, and potential issues
• Establish and track social media KPIs, analyze performance, and provide actionable recommendations to Marketing leadership
• Leverage AI tools to streamline content creation, optimize performance, and develop scalable workflows for the Marketing team

Requirements

• Bachelor’s degree or equivalent years of experience and/or certification in marketing, communications, journalism, film, or a related field
• 7+ years of relevant working experience running social media for B2B technology or AI companies, in-house or at an agency, including paid social
• A portfolio of content you produced yourself, with results for each platform
• Proven record growing audience and engagement on LinkedIn, Instagram, and Facebook, with numbers to show it
• Hands-on experience running paid campaigns in LinkedIn Campaign Manager and Meta Ads Manager, with budgets you owned
• Strong video skills: plan, shoot on a phone or camera, edit in Premiere, CapCut, Descript, or similar, and caption for each platform
• Expert in the native analytics for each platform; can pull a report, explain what it means, and say what to do next
• At the cutting edge of AI for social: you use Claude, ChatGPT, Gemini, and AI image and video tools every day to make content and improve results
• Fluent in AI and data: you learn complex technology fast, explain how models and data work in plain words, and spot the story in technical work; strong writer and editor
• A self-starter who finds the next idea, tests it, and reports back without being asked

Preferred

• Experience marketing AI, data, or deep-tech products, or working in insurance, automotive, or mobility
• Experience using paid social for account-based marketing
• Experience working with creators or influencers

Benefits

• Medical, Dental, Vision and Life Insurance, matching 401k, short-term & long-term disability and parental leave
• Unlimited Paid Time Off including vacation, sick days & public holidays
• Flexible scheduling and work from home policy depending on role and responsibilities
• Summer Fridays provide team members with half days to recharge
• Join one of our employee resource groups: Black, AAPI, LGBTQIA+, Women, Book Club, and Health & Wellness
• Comprehensive wellness, education, and employee assistance programs
• RSUs and full benefits including medical, dental, vision, and 401k match