Social Media & Marketing Specialist

Responsibilities

• Develop engaging social media content, including TikToks, Instagram Reels, Stories, YouTube Shorts, graphics, and promotional videos.
• Write compelling captions, promotional messaging, and marketing copy that connect with student audiences.
• Identify emerging trends, creative opportunities, and new ways to build brand awareness.
• Create digital and print marketing materials that support bookstore promotions, merchandise, events, and campaigns.
• Develop and execute social media strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Manage social media calendars, content scheduling, and audience engagement.
• Coordinate email marketing campaigns, promotional communications, and digital marketing initiatives.
• Maintain consistent branding while creating content that reflects the unique personality of each campus.
• Collaborate with bookstore leaders, campus marketing contacts, and corporate teams to develop and execute marketing initiatives.
• Support promotions surrounding back-to-school, textbook rentals and buybacks, graduation, sporting events, and other campus activities.

Requirements

• Approximately 3–5 years of experience in social media management, digital marketing, content creation, or a related field preferred.
• Experience creating engaging content and managing multiple social media platforms.
• Strong graphic design, writing, copywriting, and short-form video creation skills.
• Proficiency with Canva, Adobe Creative Suite, or comparable creative tools.
• Understanding of social media trends, digital culture, and how to engage high school and college audiences.
• Strong organizational skills and the ability to manage multiple projects independently.
• Ability to interpret marketing data and use insights to improve engagement and campaign performance.
• A proactive, collaborative approach with a willingness to bring fresh ideas to the table.

Preferred

• Experience in retail, e-commerce, consumer marketing, or college campus marketing.
• Experience working with multiple brands or business locations.
• Familiarity with Meta Business Suite, Hootsuite, Sprout Social, Later, or similar scheduling tools.
• Experience with Google Analytics, email marketing platforms, or paid digital advertising.
• Experience working with influencers, student ambassadors, or user-generated content.
• A bachelors degree in Marketing, Communications, Digital Media, or a related field.