Principal Product Marketing Manager, Accountant GTM

Responsibilities

• Partner Enablement & Pitch Motion
• Build the enablement motion for accounting firms and solution providers: what each needs to know, say, and show to confidently recommend and pitch Intuit's Mid-Market Portfolio to their clients.
• Develop the pitch assets, positioning, and talk tracks partners use with their own clients, built around how each partner type actually sells and advises.
• Identify and build relationships with the firms, solution providers, and segments that matter most to mid-market NTTF and win-back motion, particularly against legacy ERP competitors.
• Partner Feedback Loop
• Establish an ongoing feedback loop with accounting firms and solution providers that surfaces what's blocking client adoption, where positioning misses, and what partners need from the roadmap.
• Bring partner insight directly into product and messaging decisions, so the mid-market portfolio reflects what partners are hearing from clients in real time.
• Cross-Functional Partnership
• Partner with Sales, Partnerships, and Customer Success to connect partner advocacy to pipeline and win-back outcomes.
• Partner with the broader Mid-Market Marketing team to keep partner-facing messaging aligned with core product narratives and competitive positioning.

Requirements

• 10+ years of product marketing experience in B2B SaaS, with exceptional storytelling and content development skills — ideally within financial management, accounting, or ERP software.
• Deep familiarity with (or demonstrated ability to quickly build fluency in) a mid-market product portfolio, with the product marketing skill to translate product capabilities into partner-ready pitch content.
• Demonstrated success building firm- or partner-facing programs — enablement content, pitch motions, or advocacy programs.
• Obsessive fluency in both audiences at once: channel partners and the mid-market business they advise.
• Proven ability to build and run a structured feedback loop that turns partner input into product and marketing decisions.
• Strong operator instincts — comfortable building process and structure in an undefined space.

Preferred

• Deep credibility with the accounting/advisory and/or VAR community: real relationships, real understanding of how each partner type operates, is compensated, and makes software recommendations to clients.
• Experience marketing to or working within the mid-market business segment.
• Experience with ERP, accounting, or financial management software.
• Familiarity with competitive win-back motions against legacy ERP players.
• Experience building tiered partner or advocacy programs.
• Experience spanning both accounting firm and VAR/solution provider channels.