Principal Paid Media Specialist - North America

Niagara Falls, NY (On-site)

$98K/yr – $140K/yrSenior Level10+ years expFull time

Posted 12 days ago

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Job Summary

Own end-to-end paid media initiatives from planning to optimization, translating business goals into KPI-driven sprints and actionable weekly steps.

  • Own end-to-end delivery of paid media initiatives
  • Translate goals into KPI trees and sprint priorities
  • Run experiments and document learnings for scaling

Job Description

Responsibilities

  • Own end-to-end delivery for Paid Media Specialist initiatives, from planning through execution and optimization.
  • Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
  • Run structured experiments and document performance learnings for scaling decisions.
  • Collaborate with adjacent teams to align creative, technical, and operational dependencies.
  • Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements

  • 10+ years of experience in campaign build and optimization
  • Hands-on capability with Google Ads, Meta Ads, bid strategy testing
  • Strong communication and stakeholder management in cross-functional environments
  • Data-informed decision making with comfort in KPI and performance analysis
  • Demonstrated ownership mindset with the ability to execute against deadlines

Preferred

  • Experience working across multi-country or multi-region delivery environments
  • Track record improving conversion quality, efficiency, or operational reliability
  • Confidence in SOP documentation and process governance

Benefits

  • Structured mentorship and capability roadmaps
  • Annual learning budget and certification sponsorship
  • Equipment stipend for remote work setup
  • Hybrid or remote-first collaboration model

Marketing Team

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