Principal Decision Scientist, Marketing Analytics

Denver, CO (Hybrid)

$159K/yr – $190K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Own and manage the analytics relationship with publisher partners, build an analytics foundation, drive executive-ready narratives, and help shape the Publisher Insights roadmap through scalable, data-driven workstreams.

  • Own partner-facing measurement and testing programs
  • Mentor the Publisher Insights team and elevate analytical quality

Job Description

Responsibilities

  • Serve as the trusted analytics advisor to Ibotta's strategic publisher partners. Working closely with the Strategic Partner Management (SPM) team, you will independently own the analytics relationship with partner executives and build sustained partnerships that inform long-term partner strategy.
  • Build and own the analytics foundation for our publisher network: per-publisher and network-level scorecards and performance reporting, built on KPI definitions you align with Finance and SPM.
  • Own the analytical narrative for our recurring publisher business reviews and deep dives: explain what drove performance, what we learned, and what partners and Ibotta should do next.
  • Lead partner-facing measurement: design tests and case studies, build measurement models as partners share data (including through data clean rooms), and explain and defend our methodology with partner analytics teams.
  • Forecast publisher performance, including tracking against contractual commitments such as minimum guarantees, and size opportunities for new partner capabilities and prospective publishers in partnership with Business Development.
  • Analyze partner economics, including profitability by publisher, overlap between publishers, and revenue concentration across the network.
  • Proactively generate and communicate data-driven insights, moving beyond answering what happened to diagnosing why, and recommending what partners should do next.
  • Develop and deliver compelling, executive-ready analytical narratives; translate complex data into clear "So What / Now What" stories for both technical and non-technical audiences.
  • Partner with SPM, Business Development, and Finance leadership to shape the Publisher Insights roadmap for partner analytics, including which reporting, measurement, and forecasting capabilities we productize next.
  • Identify recurring partner requests and turn them into scalable, standardized, and increasingly automated solutions, including AI-assisted analytics workflows.

Requirements

  • 10+ years of experience in analytics, data science, or decision science roles of increasing responsibility and impact; analytical domain experience in retail media, performance marketing, or digital advertising; retail or CPG industry experience a strong plus.
  • Bachelor's degree in computer science, mathematics, statistics, data science, or a related quantitative field, or equivalent experience. A Master's or PhD in a quantitative field is a plus.
  • Deep partner-facing and consultative experience required: demonstrated ability to operate as an advisor (not just an analyst) in external partner engagements; consulting background a significant advantage.
  • Proven track record of building compelling, insight-driven partner narratives; expert visual and verbal communicator with experience presenting at senior executive and C-suite levels.
  • Expertise in experimental and quasi-experimental design, including holdout tests, matched markets, difference-in-differences, and synthetic control, and the ability to explain each method's limits to partners.
  • Deep knowledge of industry-standard forecasting, measurement, and attribution models, including incrementality and marketing mix modeling (MMM), with the ability to design, build, and clearly explain these methodologies and their outputs to non-technical audiences.
  • Proven experience in forecasting and financial modeling at the partner or business-unit level, including scenario planning and opportunity sizing.
  • Experience analyzing partner or commercial economics, such as revenue share, minimum guarantees, contract performance, and revenue concentration.
  • Experience with privacy-safe data collaboration, such as data clean rooms, and with measurement when partner data is limited or delayed.
  • Hands-on proficiency with modern data and analytics tools: SQL, Python, and BI platforms (Looker, Tableau, or equivalent), plus fluency with AI-assisted analytics and automation workflows. Experience with Git/GitHub, Databricks, and data pipeline tooling a plus.

Benefits

  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks and occasional meals.
Ibotta logo

Ibotta

3.3 Glassdoor

Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver.Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.

Founded in 2011
Denver, Colorado, USA
902 employees (71 in marketing)
55% recommend to a friend
69% CEO approval

Salaries

Posted range

$159K/yr – $190K/yr

Taken straight from the job posting.

See all Ibotta salaries

Marketing Team

Marketing Team Size
50 (6% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$92.9M
Last Raise
$25M
Series D, 7 years ago

Funding History

  • Aug 2019
    Series D
  • Aug 2017
    Series D • $25M
  • Jul 2017
    Series C

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.7K
Traffic Source Mix
Search
9.8%
Direct
66.6%
Referral
20.4%
Social
2.4%
Paid
0.8%

Headcount Trend

Current headcount: ~902

Recent News