College Co-op: Medicare Marketing Analyst

Philadelphia, PA (Unknown)

Salary Not AvailableIntern/New Grad

Posted 1 day ago

Job Summary

Own and coordinate marketing content strategy and campaign execution across channels, ensure compliance, and track performance with a focus on timely delivery and cross-team collaboration.

  • Develop and update marketing materials for multiple channels
  • Support campaign setup, testing, and performance tracking
  • Ensure CMS Medicare Marketing Guidelines and internal compliance

Job Description

Responsibilities

  • Developing marketing content, including direct mail, email, and text message campaigns
  • Creating and updating marketing materials to support all sales channels
  • Assisting with routing marketing materials through review and approval processes
  • Testing digital tools and platforms
  • Supporting campaign setup and execution
  • Tracking campaign performance, including responses, leads, and applications
  • Assisting with budgeting activities, including invoice tracking
  • Ensuring marketing materials comply with CMS Medicare Marketing Guidelines and internal compliance requirements

Requirements

  • Strong written and verbal communication skills, with the ability to effectively interact with clients, vendors, and internal stakeholders
  • Self-motivated and proactive, with the ability to work independently with minimal supervision
  • Ability to work effectively in a collaborative, team-oriented environment
  • Strong organizational skills and attention to detail
  • Marketing
  • Business
  • Communications
  • Current Junior or Senior
  • Recent graduate (must be within one year of the program start date)
  • 3.0 +
Independence Blue Cross logo

Independence Blue Cross

3.4 Glassdoor

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness. To learn more, visit ibx.com. Connect with us on Facebook and Twitter at @IBX and @IndependenceBlueCross on Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Founded in 1938
Philadelphia, Pennsylvania, USA
5K employees (219 in marketing)
57% recommend to a friend
45% CEO approval

Marketing Team

Marketing Team Size
155 (3% of company)
Median Tenure
11.1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
697.8K
Monthly Google Ads Budget
$607.7K
Traffic Source Mix
Search
29.2%
Direct
64.8%
Referral
5.3%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~5K

Recent News

Independence Blue Cross logo

College Co-op: Medicare Marketing Analyst

Independence Blue Cross · Philadelphia, PA · Unknown