Responsibilities

• Provides specialized expertise in a specific field, working independently and leading projects of moderate risk and complexity. Mentors junior staff or manages projects to ensure successful execution and delivery.
• Generates data‑driven insights to inform business, media, and marketing decisions by analysing audience, market, sales, and campaign performance data.
• Supports stakeholders such as sales, planning, and account teams by translating complex datasets into actionable insights that demonstrate the effectiveness and value of media channels, campaigns, and marketing strategies.
• Researches and analyses audience behaviors, demographics, market conditions, campaign results, and performance metrics to identify trends, opportunities, and areas for optimisation.
• Produces insight reports and evaluations to assess campaign effectiveness, forecast performance, and guide strategic decision‑making.
• Manages and applies analytics tools, systems, and methodologies to convert raw data into clear, relevant recommendations aligned to client and organisational objectives.