Principal B2B Marketing

Responsibilities

• Drives the execution of internal and external marketing campaigns to support growth strategies, working closely with the Sales Team and Account Managers to manage existing accounts. Collaborates with the B2B Marketing Director and cross-department stakeholders to ensure alignment and strategic success. - (30%)
• Analyze complex business challenges, collaborate with stakeholders, and deliver professional, articulate presentations (internal and brand facing). Facilitate meetings to align on goals and strategies, leveraging industry benchmarks and a test-and-learn approach to identify and implement innovative marketing strategies. - (20%)
• Build marketing plans and optimize program performance to meet campaign KPIs and annual goals. Identify and analyze information gap and evaluate new technologies/data to optimize B2B lead scoring, ABM and vertical-based program - (20%)
• Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and clients’ omni-channel marketing materials. Supports Marketing Manager or below with escalated issues and/or remediation. - (10%)
• May provide support to direct stakeholders (Sales, Account Managers, etc) on account and vertical-based selling tactics, including developing target account lists and programs to accelerate pipeline, strategic account and lead acquisition. Develop and maintain comprehensive account profiles and target personas and define the target audience required to achieve ABM and industry goals. - (10%)
• Evaluate/report on campaign performance, influencing strategic decisions. Establish measurement requirements and develop dashboards for ongoing reporting. Partner with Head of Marketing to manage Bread Pay’s editorial calendar for Merchant Success & Partnership. Coordinate with the Brand & Creative team to ensure campaigns align with brand strategy, visual identity, messaging, voice, and tone. - (5%)
• Provides coaching to Marketing Manager and associates, creating mentoring opportunities for learning and development. Conducts regular touch bases to cascade information and develop plans based on goals and performance. Guides behavior by demonstrating leadership. Trains peers and direct reports, establishing themselves as a departmental knowledge resource. - (5%)

Requirements

• High School Diploma or GED
• 10-13 years experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience.
• Skills: Campaign Performance Analysis
• Customer Relationship Management (CRM) System
• Demand Generation / Lead Generation
• Email & Content Building
• Email Marketing & Nurturing
• Lead Generation
• Marketing Automation
• Marketing Analytics

Preferred

• Bachelor’s Degree in Marketing, Finance, or related field.
• Experience in retail, e-commerce, or fintech.
• 5 - 7 years Proficiency Marketing Automation software (HubSpot, Marketo, Pardot).
• 5 - 7 years Proficiency in Salesforce CRM.

Benefits

• Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan.