Marketing Analytics Lead
ZBiotics
California, MO (Remote)
$153K/yr - $170K/yrIn-houseFull-timeMid level
1 day ago
Principal Analyst, Marketing, Media & Ad Tech Briefings
New York City, NY (Hybrid)
$160K/yr – $170K/yrSenior Level5+ years expFull time
Posted 3 months ago
Job Summary
Own editorial leadership for a daily, data-driven newsletter with voice across Marketing, Media, and Ad Tech; marshal a team, standardize publish process, and turn engagement data into strategy.
- Editorial Leadership: Own the team, mentorship, and final authority on published content.
- Audience Strategy: Author daily pieces, reports, and visuals; drive content strategy from subscriber engagement metrics.
- Brand Representation: Represent EMARKETER at events and media, align content strategy with product, sales, and data partners.
Job Description
Responsibilities
- Lead a high-performing team of analysts, providing the mentorship and editorial oversight needed to produce world-class newsletters on Marketing, Media, and Ad Tech
- Act as the final authority on all published content, ensuring every briefing is persuasive, digestible, and forward-looking
- Author daily newsletter articles, high-impact reports and presentations that provide the definitive take on the industry’s most pressing challenges
- Create engaging data-centric charts and graphics that support your analysis and elevate our stories
- Serve as the face of EMARKETER by representing the brand at major industry events, on social media, and across global news outlets
- Partner with product, sales and data teams to refine content strategy based on subscriber engagement and email performance metrics
EMARKETER
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
Salaries
Posted range
$160K/yr – $170K/yr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
$110K/yrMost earn $85K to $158K. Based on 1,901 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
60 (19% of company)
Median Career Experience
13 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Jonathan Tam
Chief Marketing Officer
At the company for 3 years 7 months
Michelle Lakov
Senior Director of Product Marketing
At the company for 2 years 10 months
Danielle Drolet
Senior Director, Content Marketing
At the company for 14 years 6 months
Cynthia Castle
Director of Marketing Operations
At the company for 2 years 10 months
Funding
Total Funding
$25M
Last Raise
$25M
Series Unknown, 14 years ago
Funding History
- Jan 2012Series Unknown • $25M
Traffic Signals
Monthly Visitors
328.2K
Monthly Google Ads Budget
$5.4K
Traffic Source Mix
Search
46.1%
Direct
43.3%
Referral
8%
Social
1.8%
Paid
0.7%
Headcount Trend
Current headcount: ~320
Recent News
Links
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