Principal Analyst - Marketing Measurement & Growth

New York City, NY (Hybrid)

$175K/yr – $210K/yrSenior Level7+ years expFull time

Posted 3 days ago

Job Description

Responsibilities

  • Own high-visibility analytics initiatives end to end — framing ambiguous business questions, designing the analysis, executing hands-on, and delivering decision-ready readouts to senior leadership
  • Lead measurement design for major marketing investments: holdout and geo-test design, incrementality analysis, and rigorous test readouts for new and emerging media channels
  • Serve as the measurement partner to marketing, lifecycle, and marketplace stakeholders — translating business definitions into data definitions, and capturing use cases and edge cases as explicit measurement logic and guardrails
  • Build decision-ready analyses and reporting for core business concepts such as campaign performance, customer journey, revenue attribution, CAC/ROAS, and customer value
  • Uphold standards for analytical rigor, QA, and metric governance — ensuring leadership-facing numbers are accurate, explainable, and reproducible
  • Write production-quality SQL and contribute to the team's dbt models and reporting foundations where needed
  • Raise the team's analytical standards through review, reusable patterns, and mentorship of analysts
  • Identify recurring data and measurement issues and design durable, scalable fixes rather than one-off patches
  • Use AI tools to accelerate analysis, QA, and documentation — and help build the workflows that make the team's output faster and more trustworthy

Requirements

  • 7+ years in marketing analytics, growth analytics, decision science, or a related analytics role, with increasing scope and seniority
  • Proven ownership of complex, ambiguous analytics initiatives end to end — including framing the question, designing the approach, and defending the readout with senior stakeholders
  • Strong experience with measurement methods: experimentation and A/B testing, holdout and geo-based incrementality testing, and attribution interpretation
  • Track record of translating business definitions into data definitions, with strong business curiosity and a sharp instinct for the use cases and edge cases that must become analysis logic, tests, and measurement guardrails
  • Proven ability to own analytical design from business and product requirements — writing design documents, evaluating methodological trade-offs, and explaining complex logic to non-technical stakeholders
  • Experience setting and upholding standards for analytical quality and metric governance — bringing clear points of view and the judgment to defend or revise them with evidence
  • Comfort solving novel problems without established playbooks, including the emerging class of AI-era measurement challenges
  • Expert-level SQL and strong hands-on experience with modern cloud data warehouses, ideally Snowflake
  • Strong data modeling instincts; experience building or contributing to dbt models and governed reporting datasets strongly preferred
  • Working knowledge of statistics for experimentation and causal measurement

Preferred

  • Master's degree preferred
  • Experience mentoring or leading analysts preferred; fintech, subscription, marketplace, or consumer growth industry experience a plus

Benefits

  • flexible working options and time off to competitive pay, benefits and well-being programs.
Gen Digital Inc. logo

Gen Digital Inc.

NortonLifeLock and Avast merged in 2022 and are now GenTM (NASDAQ: GEN) - a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands. The Gen family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to nearly 500 million users in more than 150 countries.

Founded in 1982
Tempe, Arizona, USA
786 employees (39 in marketing)

Salaries

Posted range

$175K/yr – $210K/yr

Taken straight from the job posting.

See all Gen Digital Inc. salaries

Funding

Total Funding
$1.2B
Last Raise
$670M
Post IPO Secondary, 8 years ago

Funding History

  • Aug 2018
    Post IPO Secondary • $670M
  • Feb 2016
    Post IPO Equity • $500M
  • Jun 1983
    Series A • $3M

Traffic Signals

Monthly Visitors
217.9K
Monthly Google Ads Budget
$49.7K
Traffic Source Mix
Search
37.7%
Direct
49.2%
Referral
9.8%
Social
2%
Paid
1.2%

Headcount Trend

Current headcount: ~782

Recent News

Gen Digital Inc. logo

Principal Analyst - Marketing Measurement & Growth

Gen Digital Inc. · New York City, NY · Hybrid