NortonLifeLock logo

NortonLifeLock

Brand

Company overview

NortonLifeLock and Avast merged in 2022 and are now GenTM (NASDAQ: GEN) - a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands. The Gen family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to nearly 500 million users in more than 150 countries.
Founded in 1982
Tempe, Arizona, USA
786 employees (39 in marketing)
www.gendigital.com/us/en

Salaries

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People

Marketing leadership

Cece Rosario
Cece Rosario
Senior Executive Assistant to the Chief Marketing Officer
At the company for 7 years 4 months
Ngia Vang
Ngia Vang
Head of Performance Marketing
At the company for 9 years 8 months
Sara Motahari
Sara Motahari
Director of Marketing Data Science
At the company for 9 years 9 months
Kristin Joy Colburn
Kristin Joy Colburn
Database Marketing Manager
At the company for 2 years 11 months

Headcount trend

Company growth over the last 12 months

Headcount -4.4% year over year

Funding

Total funding

$1.2B

Last raise

$670M

Post IPO Secondary, 8 years ago

Funding history

Aug 2018

Post IPO Secondary NortonLifeLock · $670M

Feb 2016

Post IPO Equity NortonLifeLock · $500M

Jun 1983

Series A NortonLifeLock · $3M

Mar 1982

Grant NortonLifeLock

Audience

Monthly website visitors
217.9K
Month over month-3.2%
Quarter over quarter+5.5%
Top sourceDirect (49.2%)
Ad budget per month$49.7K
Average search rank50.1
Traffic source mix
Direct
49.2%
Search
37.7%
Referral
9.8%
Social
2%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

34.5K

12-mo growth

—

Monthly growth

+0.2%

News

Links

www.gendigital.com/us/enLinkedInCrunchbaseX (Twitter)