Responsibilities

• Cross-functional Collaboration
• - Partner with technical SEO, web development, UX, and product teams to ensure content strategy and execution align with organic and AI Search best practices.
• - Identify and own new brand-visibility and audience-growth projects, earning support from other teams and communicating value and results to leadership.
• - Serve as the primary organic and AEO POC for internal and external partners - providing briefs and reviewing deliverables for web development projects, redesigns, system migrations, and other projects to ensure standards are met.
• - Champion SEO and AEO best practices throughout the organization, evangelizing standards across marketing, web production, product, and other internal teams.
• Content Strategy & Optimization
• - Manage the organic and acquisition content strategy for Gen's cybersecurity portfolio.
• - Oversee content audits, URL mapping exercises, and refresh workflows to ensure clear content architecture, product-roadmap alignment, and strong organic and web performance.
• - Develop detailed content briefs that guide editorial and web teams to create best-in-class landing pages.
• Monitoring & Reporting

Requirements

• - 5+ years of hands-on SEO (and AEO) experience with a strong focus on content strategy, editorial optimization, and organic performance — ideally in a tech or YMYL vertical.
• - Proven track record of driving measurable organic and AI search improvements through content strategy and optimization.
• - Experience creating content briefs and working with freelance writers or agency partners to ensure exceptional content execution.
• - Strong analytical skills, comfortable with performance data, and able to translate insights into prioritized action plans.
• - Familiarity with AEO, entity SEO, and experience optimizing content for AI-powered search surfaces.
• - Deep proficiency with SEO tooling: Semrush, Ahrefs, Google Search Console, Screaming Frog, and/or equivalent platforms.
• - Proficiency with Google Analytics, Adobe Analytics, Amplitude, or other analytics platforms. Ad hoc dashboard creation in Looker Studio, Power BI, or a similar tool a plus.
• - Growing fluency with (or eagerness to master) emerging enterprise LLM monitoring tools like Profound.
• - Strong experience building projects and agents with Claude or ChatGPT, while remaining conscientious and capable of distinguishing signals from noise.
• - Experience applying E-E-A-T and YMYL content quality standards, preferably in a rigorous editorial environment.

Benefits

• - 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.
• - Health Savings Account (HSA) funding: If you enroll in an HSA-eligible medical plan, Gen contributes $500–$1,500 per year depending on your coverage tier.
• - Wellness and fitness reimbursement: Up to $375 per year for eligible fitness and wellness expenses.
• - Sustainable home improvement allowance: Up to $500 per year for approved sustainable home upgrades.
• - Tuition and education reimbursement: Up to $5,250 per calendar year for approved, job-related education.