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Marketing jobs

8 marketing jobs

7 days ago

Lifecycle Journey Manager, Retention

Gen Digital Inc.

New York City, NY (Hybrid)Full time$160K/yr – $185K/yr

7 days ago

Senior Director, Brand and Growth New Initiatives

Gen Digital Inc.

New York City, NY (On-site)Full time$240K/yr – $265K/yr

7 days ago

Sr. Director Growth Marketing & Acquisition

Gen Digital Inc.

New York City, NY (Hybrid)Full time$240K/yr – $265K/yr

4 weeks ago

Public Relations Manager, LifeLock

Gen Digital Inc.

New York City, NY (Hybrid)Full time$130K/yr – $150K/yr

2 months ago

AI Social Creative Technologist (Fintech & Personal Finance)

Gen Digital Inc.

New York City, NY (Hybrid)Full time$80K/yr – $90K/yr

3 months ago

Senior Paid Search Specialist (SEM), Performance Marketing

Gen Digital Inc.

New York, USA (Hybrid)Full time$100K/yr – $125K/yr

3 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen Digital Inc.

New York, USA (Hybrid)Full time

4 months ago

Intern – Marketing Data Science & Experimentation (MoneyLion, FinTech

NortonLifeLock

New York, USA (On-site)Full time

All marketing roles in the US

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All marketing roles in the US

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8 jobs

Lifecycle Journey Manager, Retention

Gen Digital Inc.

New York City, NY (Hybrid)

$160K/yr - $185K/yrIn-houseFull-timeSenior level7+ years exp.

7 days ago

Senior Director, Brand and Growth New Initiatives

Gen Digital Inc.

New York City, NY (On-site)

$240K/yr - $265K/yrIn-houseFull-timeDirector/executive

7 days ago

Sr. Director Growth Marketing & Acquisition

Gen Digital Inc.

New York City, NY (Hybrid)

$240K/yr - $265K/yrIn-houseFull-timeSenior level15+ years exp.

7 days ago

Public Relations Manager, LifeLock

Gen Digital Inc.

New York City, NY (Hybrid)

$130K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.

4 weeks ago

AI Social Creative Technologist (Fintech & Personal Finance)

Gen Digital Inc.

New York City, NY (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeMid level

2 months ago

Senior Paid Search Specialist (SEM), Performance Marketing

Gen Digital Inc.

New York, USA (Hybrid)

$100K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Copywriter, Advertising & Social (Performance Marketing)

Gen Digital Inc.

New York, USA (Hybrid)

In-houseFull-timeMid level5+ years exp.

3 months ago

Intern – Marketing Data Science & Experimentation (MoneyLion, FinTech

NortonLifeLock

New York, USA (On-site)

In-houseFull-timeIntern/new grad

4 months ago

Gen Digital Inc.

Lifecycle Journey Manager, Retention

New York City, NY (Hybrid)

$160K/yr – $185K/yrSenior Level7+ years expFull time

Posted 7 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end retention strategy and lead the execution, measurement, and AI-assisted decisioning for engagement, reactivation, and loyalty initiatives across platforms.

Own retention strategy and primary KPI tracking.
Design and run journeys, and supervise AI-enabled retention execution.
Collaborate with product/marketing and lead analytics to prove lift and drive the narrative.

Job Description

Responsibilities

Own end-to-end retention strategy and the primary KPI - Retention Rate, repeat monetization moments, D30/Dn retention, and churn.
Define retention and churn scoring, triggers, and intervention logic; set the signals and guardrails the decisioning stack (Hightouch) acts on.
Design reactivation, win-back, and engagement journeys, and build direct-deposit and habit stickiness.
Build and launch in Iterable - increasingly via AI decisioning - owning QA, frequency, and suppressions.
Design holdouts and read incrementality with Analytics to prove true retention lift, distinguishing it from compounded-cycle artifacts.
Shape the loyalty and premium experience in partnership with PMM and Product.
Own the numbers and the retention narrative for leadership, surfacing insights and clear next steps.
Direct and supervise the AI agents that execute retention programs, and set their guardrails.

Requirements

7–10+ years in lifecycle / CRM / retention marketing for a digital product or subscription business, with a deep retention and churn focus.
A track record owning retention strategy and personally shipping journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
Advanced data literacy - survival / cohort analysis, incrementality, and experimentation design.
Experience building triggered, always-on retention programs (onboarding, win-back, reactivation, loyalty).
Comfort defining inputs to ML decisioning (churn scoring, next-best-action) and interpreting model outputs.
Senior cross-functional leadership - influence without authority and keep stakeholders aligned and moving.
Excellent communication; able to set definitions and measurement standards the wider team adopts.
A bias toward ownership and action.

Preferred

Experience in fintech, subscription, or consumer products.
Familiarity with AIDs, Hightouch, or other predictive decisioning platforms.

Benefits

Competitive salary with a performance-based bonus scheme (up to 15%)
Flexible working hours with hybrid / home-office options
The chance to join a major global tech company listed on the S&P 500
A meaningful learning & development budget and clear career growth
Comprehensive health and wellbeing benefits
Modern equipment (Mac/Windows) for work and personal use
Employee Stock Purchase Plan

Gen Digital Inc.

NortonLifeLock and Avast merged in 2022 and are now GenTM (NASDAQ: GEN) - a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands. The Gen family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to nearly 500 million users in more than 150 countries.

Founded in 1982

Tempe, Arizona, USA

786 employees (39 in marketing)

www.gendigital.com/us/en