Responsibilities

• Own product marketing strategy for Engine
• Define the product marketing vision, priorities, and operating model for Engine.
• Build the positioning and messaging architecture for Engine’s platform, solutions, and key verticals.
• Clarify Engine’s value proposition across multiple audiences, including financial institutions, marketplace partners, publishers, fintechs, and internal stakeholders.
• Establish a clear narrative for how Engine differentiates through data, personalization, conversion, flexible integrations, and marketplace scale.
• Lead go-to-market for new products, capabilities, and verticals
• Partner with Product, BD, and Strategy teams to bring new capabilities to market.
• Develop launch strategies for new experiences, integrations, partner-facing features, and monetization products.
• Shape GTM plans for emerging areas such as checkout experiences, insurance and quote flows, and other marketplace expansions.
• Ensure launches include audience strategy, packaging, messaging, enablement, measurement, and adoption plans.

Requirements

• 10+ years of experience in product marketing, go-to-market, or related strategy roles, with meaningful leadership experience.
• Experience in fintech, embedded finance, marketplaces, SaaS platforms, performance marketing ecosystems, or other complex multi-sided businesses.
• Proven track record launching and scaling products that require strong cross-functional coordination.
• Strong experience with positioning, messaging, packaging, and sales enablement.
• Ability to understand technical and data-driven products and translate them into customer-facing value.
• Experience partnering closely with Product, Sales, Partnerships, and Executive teams.
• Strong analytical orientation with comfort using performance data to inform strategy and iteration.
• Excellent written and verbal communication skills, including executive-level storytelling.
• Experience working in regulated categories or environments with compliance considerations is strongly preferred.
• People leadership experience, including building teams and operating mechanisms, is preferred.

Preferred

• B2B2C or platform business model experience.
• Experience marketing marketplace products.
• Experience across financial product categories such as lending, cards, savings, insurance, or adjacent consumer-finance products.
• Familiarity with partner ecosystems, monetization models, attribution, and funnel optimization.
• Experience supporting both enterprise sales motions and partner adoption motions.

Benefits

• The annual base salary for this position is expected to be between $x and X. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.