Requirements

• 10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination
• Demonstrated experience driving growth across multiple GTM motions; you've run product-led, sales-led, and partner-led programs, and you understand how they interact
• Strong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners
• Revenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy
• Experience working with sales leadership on messaging and proof points to improve their team’s ability to source pipeline and close deals.
• Ability to lead cross-functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM plan

Preferred

• Fintech, banking*, or financial services experience — familiarity with the regulatory, trust, and competitive dynamics of this space
• Experience at a company that scaled through multiple GTM channels simultaneously, particularly one with a strong PLG foundation that was extending into enterprise and/or channel
• Data fluency — comfortable pulling your own analysis in Amplitude, Hex, Metabase, or SQL rather than waiting on a data team
• *Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.