Responsibilities

• Define the Construction Vertical Strategy
• Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
• Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.
• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
• Shape Product and Packaging Decisions
• Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
• Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
• Partner with PMMs across core departments to ensure a consistent and differentiated “vertical ERP” story.

Requirements

• 12+ years of experience in product marketing, product strategy, or go-to-market leadership
• Direct experience building product or GTM for Construction software
• Deep understanding of how to translate customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.
• 3+ years managing a small team (3-5), developing priorities, coaching and providing feedback on both craft and leadership