Responsibilities

• Define and lead the US caregiver/consumer marketing strategy for KarXT in ADP, ensuring the work is insight-driven, disease-appropriate, and aligned to the brand's overall commercialization strategy and objectives.
• Lead development and execution of unbranded and branded caregiver campaigns that build awareness and understanding of Alzheimer's-related behavioral symptoms, and support caregivers in recognizing changes and engaging with care teams earlier.
• Own caregiver segmentation and message/concept development to ensure engagement strategies resonate across distinct caregiver populations and sites of care, including community and long-term care settings.
• Develop caregiver-facing tools, content, and channel strategy across digital, social, and traditional media, in partnership with Medical, Advocacy, and Corporate Affairs.
• Build caregiver-voice and programs that bring authentic caregiver perspective into BMS's external communications, partnering closely with Corporate Affairs and Global Patient Advocacy.
• Partner with Global Patient Advocacy to ensure a single, consistent caregiver engagement model across marketing- and advocacy-led initiatives.
• Partner with HEOR and Corporate Affairs to translate caregiver-focused evidence and research into a compelling, patient/caregiver-centered narrative that supports consumer engagement and the brand's broader value story.
• Partner with HCP Marketing, Medical, Market Access, Customer Experience/Patient Support, and Field to ensure the caregiver experience is addressed end-to-end, from symptom recognition through diagnosis, treatment initiation, and ongoing management.
• Act as a strategic thought partner to the VP, Marketing Alzheimer's and brand leadership team, representing the caregiver perspective in strategic planning and resource-prioritization discussions.
• Build and lead the Consumer & Caregiver Marketing team and supporting agency roster, attracting and developing talent with the insight, judgment, and disease-state sensitivity required for this launch.

Requirements

• Bachelor's degree required
• 7+ years of experience in consumer, caregiver, or patient marketing, with brand or creative strategy accountability; prior launch experience strongly preferred
• Demonstrated experience in specialty, rare disease, CNS/neuroscience, or other high-complexity, high-emotion therapeutic areas
• Experience marketing to caregivers of cognitively impaired, aging, or otherwise vulnerable patient populations (e.g., Alzheimer's, dementia, or related neurodegenerative or behavioral health conditions) preferred
• Demonstrated ability to translate complex disease and mechanism-of-disease narratives into caregiver-accessible, emotionally resonant campaigns and tools
• Track record in unbranded disease-state campaign development alongside branded campaign execution, including message/concept testing and segmentation
• Proven ability to lead cross-enterprise, cross-functional initiatives with senior-level influence, particularly in partnership with Advocacy, Corporate Affairs, Medical, and Market Access
• Strong executive presence with the ability to communicate caregiver strategy, launch readiness, and investment recommendations to senior leadership teams
• Ability to rapidly adapt and execute plans in a fast-paced, ambiguous environment, including across multiple launch timing scenarios
• Willing to travel up to 25%

Benefits

• Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
• U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
• Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
• Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
• U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits