Responsibilities

• Plan, execute, and optimize advanced paid search campaigns across Google Ads , Search Ads 360 , and Microsoft Ads .
• Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
• Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS .
• Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
• Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
• Track and interpret key performance metrics ( ROAS, CPA, CVR, IS ) and present actionable insights to leadership.
• Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
• Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives.
• Stay current on SEM innovations, platform updates, and cybersecurity / financial-services market trends to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field .
• 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets .
• Relevant certifications ( Google Ads, SA360, Microsoft Ads ) required.
• Expert-level knowledge of Google Ads , Search Ads 360 , Microsoft Ads , and Google Merchant Center .
• Proficiency in analytics platforms; Google Analytics , Looker , and Tableau experience preferred.

Nice To Have

• Prior experience marketing financial or cybersecurity products is a plus.
• Experience with automation, scripts, or bulk campaign management tools is a plus.
• Familiarity with AI-assisted creative tools ( Copilot, ChatGPT, Gemini, Claude, Perplexity , etc.).

Benefits

• 401(k) match
• health insurance options
• disability coverage
• life insurance
• unlimited paid time off