Responsibilities

• Translate strategy into fully built, structured, and scalable Paid Search programs.
• Own campaign builds, restructures, and expansions across engines (e.g., Google Ads, Microsoft Ads).
• Implement advanced account structures aligned to business goals, audience segmentation, and funnel stages.
• Ensure all campaigns are launched with accuracy and consistency.
• Own day-to-day optimization across large-scale budgets, including bidding, budget allocation, query mining, and audience layering.
• Continuously refine campaigns to improve efficiency, scale, and performance against KPIs.
• Execute against defined testing roadmaps (ad copy, landing pages, bidding strategies, audience strategies).
• Identify performance trends and proactively recommend tactical adjustments.
• Conduct deep-dive analysis across campaigns, audiences, and conversion paths to uncover performance drivers and inefficiencies.
• Support forecasting, pacing, and scenario planning with data-backed inputs.

Requirements

• 4-6+ years managing paid advertising programs.
• Deep expertise in Google Ads and Microsoft Ads.
• Deep understanding of analytics tools such as GA4, Hubspot Analytics, or similar.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com .
• Strong analytical skillset with experience in performance analysis, forecasting, and optimization
• Proven ability to manage large budgets with precision and accountability
• Experience working within agency teams and cross-functional environments
• High attention to detail and strong organizational skills

Preferred

• Familiarity with MTA & MMM
• Programmatic experience
• Experience training and mentoring more junior team members

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA, VT.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.