Responsibilities

• Define and own the creative quality bar for AI-generated assets across POD's full portfolio, including images, video, copy, and multi-format compositions.
• Establish brand intelligence frameworks that ensure AI outputs are aesthetically coherent, emotionally resonant, and brand-safe at scale.
• Act as the senior creative editor for AI-generated content, distinguishing exceptional work from "good enough" outputs and articulating the difference in decomposable, teachable terms.
• Decomposing Creative into Primitives.
• Lead the Systemization of Taste: Break down what makes great creative into its constituent elements: narrative structure, color theory, compositional hierarchy, emotional arc, pacing, and brand signal.
• Translate these primitives into structured frameworks, including prompt libraries, creative briefs, quality rubrics, and annotation schemas, that inform model training, DCO reward signals, and creative tooling.
• Define the primitives that power aesthetic moderation: the signals and thresholds that allow our systems to evaluate, filter, and rank AI-generated content without requiring human review of every asset.
• Partner with applied science and engineering to operationalize these as machine-readable inputs.
• Hands-On Production And Prototyping
• Produce high-quality creative content independently across modalities, including image, video, and copy, using the leading AI creation tools.

Requirements

• 10+ years of creative direction experience, with a portfolio demonstrating exceptional craft across visual design, brand identity, advertising, or digital creative
• 2+ years of demonstrated, hands-on work in AI content creation, including major campaigns, brand work, or personal projects that showcase advanced fluency with generative AI tools across image, video, and copy
• Ability to produce finished creative content independently across modalities using AI tools, not just direct others to do so
• Deep understanding of what makes great creative, including narrative structure, color theory, compositional hierarchy, emotional arc, pacing, and brand signal, and the ability to articulate these elements in precise, teachable, decomposable terms
• Experience working at the intersection of creative and technology, collaborating with engineering, product, or data science teams to build creative systems
• Demonstrated ability to influence without authority in large, cross-functional organizations

Preferred

• Experience in advertising, e-commerce, or performance marketing contexts, with an understanding of how creative connects to business metrics, conversion, and brand equity
• Experience building creative quality frameworks, brand standards, or design systems that scale across large organizations or product portfolios
• Track record of translating creative intuition into structured, systematic frameworks, including prompt libraries, quality rubrics, annotation schemas, or training data curation
• Familiarity with aesthetic moderation, content quality scoring, or automated creative evaluation
• Familiarity with Dynamic Creative Optimization (DCO), personalization systems, or data-driven creative
• Experience contributing to or advising on AI model development from a creative direction perspective, including feedback on outputs, training data curation, or quality reward signal definition
• Proficiency with design tools (Figma, Adobe Creative Suite) to refine, annotate, and communicate creative direction alongside AI-generated outputs

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.