Requirements

• 6+ years of relevant experience across creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline, with demonstrated ownership of complex programs and measurable business outcomes.
• A marketer’s mindset with strong creative judgment and business acumen. You can develop strategy across distinct audiences and acquisition journeys, connect mid- and lower-funnel experiences, and turn business needs into effective creative and content.
• Advanced fluency with AI-powered tools and workflows, with a demonstrated ability to use AI as an integral part of creative strategy. You regularly apply AI across research, ideation, briefing, creative development, analysis, and optimization; build repeatable workflows that improve speed, quality, and scale; and bring a critical, experimental mindset to emerging tools and capabilities.
• Strong analytical and experimentation skills, with experience forming hypotheses, designing or evaluating creative tests, interpreting performance data, and translating results into clear recommendations for what to test next.
• Experience developing messaging strategies, value propositions, creative territories, or messaging hierarchies and translating them across audiences, funnel stages, channels, and formats.
• Experience independently leading complex creative or content initiatives from audience insight and strategic planning through launch and iteration, including writing clear briefs, developing messaging, and guiding creative and production partners.
• A strong understanding of performance marketing and the relationship between creative, media, content, and the post-click experience. You can identify how messaging and experience changes may improve conversion and partner with specialists to test them.
• The ability to synthesize learnings across multiple experiments and channels, identify meaningful patterns, and develop a clear point of view on where the greatest opportunities lie.
• Strong cross-functional influence, prioritization, and communication skills. You can navigate ambiguity, align stakeholders without formal authority, make sound tradeoffs, and drive work to completion with limited direction.

Preferred

• Experience in an agency environment, particularly working across strategy, media, creative, and campaign execution.
• Experience developing unpaid content, SEO-informed website experiences, educational resources, or interactive decision tools such as calculators, in partnership with content, SEO, Web, or technical teams.
• Experience building creative testing programs or experimentation frameworks at scale.
• Experience with conversion rate optimization, landing page experimentation, or other forms of digital experience optimization.
• Experience developing self-serve creative systems, templates, playbooks, or AI-enabled workflows.
• Experience marketing products to small businesses, merchants, or B2B audiences.

Benefits

• Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.