Responsibilities

• Deeply understand our patients: Mine qualitative and quantitative data (reviews, surveys, community forums) to develop a deep understanding of who our patients are and what they care about. Translate key insights into high-converting messaging and creative angles.
• Fuel new concept generation: Spot emerging creative formats, viral hooks, and ad trends across Meta, TikTok, YouTube, and CTV. Continuously generate fresh, net-new concepts rather than just minor iterations.
• Own creative operations: Build and manage a streamlined project management system for creative assets. Proactively drive production timelines, manage external creative partners and agencies (holding them to high standards), and eliminate bottlenecks to ensure a smooth, end-to-end creative workflow.
• Accelerate output & testing cycles: Build a rapid-fire production flywheel that moves assets from concept to live testing fast.
• Analyze performance & iterate: Work closely with the Growth team to review paid channel performance weekly. Turn performance data into actionable retros, double down on winning frameworks, and rapidly sunset underperforming assets.

Requirements

• Experienced strategist: 3–5 years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency.
• Master project manager: Highly organized and proactive with a track record of building efficient creative production workflows and managing external partners/agencies without hand-holding.
• Data & insight driven: Excellent understanding of performance metrics (Hook Rate, Hold Rate, CTR, CAC, LTV) and an ability to translate deep understanding of our patients to compelling ad messaging.
• Trend & benchmarking expert: Always tracking what is working across paid social, saving examples, pattern-matching successful ad structures, and adapting them to our brand.
• Action biased: Focused on speed to market and shipping volume at high quality. (Note: You do not need to be on camera, but you should know how to brief, direct, and assemble a winning video asset).
• Cross-functional communicator: Skilled at bridging the gap between brand identity, clinical nuance, and direct-response performance needs.

Preferred

• Bonus points if you have any of the following:
• Experience in healthcare, women's health, or high-trust/regulated DTC products
• Light hands-on video editing or static design skills (e.g., CapCut, Premiere, Figma, Canva) for rapid prototyping and mockups
• Experience managing external creator/influencer networks or agency workflows at scale

Benefits

• Benefits and Perks:
• Comprehensive Health, Dental, and Vision coverage for employees and their families
• High deductible Health Plans with Health Savings Account (HSA) options
• Flexible Spending Account (FSA)
• Equity grant participation
• 401(k) program
• Competitive vacation policy
• 16 weeks paid parental leave
• Fully remote work flexibility (within the US)