Responsibilities

• Strategizing script briefs based on current TikTok and Instagram trends.
• Preparing detailed script briefs for content creators, including B-roll footage required.
• Researching content creators to match each brand’s Customer Avatar goal for each testing concept.
• Communicating with potential content creators regarding the scope of each project.
• Ensuring the quality of Video Ad variations.
• Selecting and arranging a content creator for each project.
• Ensuring the quality of the content provided by the content creators.
• Providing feedback on content received.
• Keeping up with ongoing TikTok and Reels trends.
• Assisting with any other tasks as required by the Product Manager.

Requirements

• The Ads Creative Strategist should possess a creative flair and a comprehensive understanding of social media trends and algorithms, particularly TikTok and Instagram Reels. Additionally, you will need to be able to identify and strategize for various customer avatars’ pain points, across a variety of different niches.
• Great communication skills are a must, as you’ll be communicating with potential content creators, the rest of the creative team, and occasionally with clients. The right person for this job will also have excellent organizational skills, time management skills, and be able to plan ahead effectively.
• Proven experience in coming up with engaging creative content across a range of niches.
• Demonstrable knowledge of social media trends, with particular emphasis on TikTok and Instagram Reels.
• Excellent interpersonal skills to clearly and effectively communicate with content creators, colleagues, and clients.
• The ability to come up with creative concepts based on current and foreseeable trends.
• Must possess strong presentation, organizational, time management, and interpersonal skills to effectively deliver work of high quality promptly.
• Must be highly accountable, responsive, and have an excellent ability to meet deadlines.
• Great aptitude for working with people, problem-solving, and thinking critically / analytically.
• Possesses a growth and results-driven mindset, and can handle and implement constructive criticism.