Responsibilities

• Develop insight-led creative strategies and commercial narratives for Fetch's largest brand partners, helping unlock incremental revenue through bespoke ideas and partnership concepts.
• Partner with Sales to shape high-impact pitches for enterprise accounts, serving as the strategic lead on complex opportunities.
• Lead commercialization strategy for new platform capabilities, Moments and Brand Experience programs by developing positioning, packaging and go-to-market narratives that enable adoption across the Sales organization.
• Identify scalable ideas that can evolve beyond one partner into repeatable commercial offerings and sales programs.
• Translate consumer insights, cultural trends and business priorities into strategic opportunities that connect user value with partner objectives.
• Partner across Product, Marketing, GTM, Creative and Business Experience to ensure ideas are strategically sound, operationally feasible, and positioned for market success.
• Design frameworks, playbooks, and strategic tools that scale creative strategy across the organization, including identifying opportunities to use AI to streamline processes and amplify impact.
• Lead strategic workshops and executive presentations with internal leadership, agency partners and Fortune 500 brands.
• Mentor junior strategists and activation coordinators, helping elevate the quality of creative thinking across The Rewards Lab.

Requirements

• 8+ years of relevant experience in creative strategy, brand strategy, content strategy, integrated marketing or a related role at a tech platform, agency or brand.
• Experience in or exposure to CPG, retail or restaurant marketing is a plus.
• A strong creative thinker who can move from an insight or business challenge to a compelling idea.
• Comfortable contributing to presentations and articulating the thinking behind your work to internal teams and external partners.
• Strong storytelling and deck-building skills, with an eye for making ideas simple, visual and persuasive.
• Able to balance creative ambition with practical execution and incorporate feedback without losing the core of an idea.
• Naturally curious about culture, consumer behavior, brands and the constantly changing ways people shop, eat, play and engage.
• A collaborative, low-ego team player who is comfortable working across disciplines in a fast-moving environment.
• Strong written and verbal communication skills, with a knack for making complicated things feel simple.