Responsibilities

• Develop angles, hooks, and concepts from deep research (Reddit, reviews, trends)
• Spearhead copywriting based on proven copywriting frameworks and storytelling principles
• Write 54 scripts/briefs per month for paid performance marketing channels
• Lead a high-volume creative testing system
• Identify winners quickly and iterate creative batches
• Participate in monthly creative retros and agendas to plan out creative roadmaps
• Manage production pods and assign feedback (editors, designers, creator coordinators)
• Ensure consistent output of 54 assets and smooth project management of production workflows
• Maintain speed and ensure that batches hit project deadlines without sacrificing quality
• Give production instructions involving creative elements like layout, composition, casting, sound fx, music, color, etc.

Requirements

• 2–5+ years experience in:
• DTC brand (in-house) and/or
• Performance marketing agency
• Deep experience in Meta-focused paid social creative
• Proven track record of driving $500k+ in adspend
• Strong understanding of:
• UGC systems and creator workflows
• Creative testing frameworks
• Ecommerce unit economics
• Media buying basics

Benefits

• Async, remote-first environment built around ownership and outcomes
• High-growth opportunity with the ability to take on significant responsibility and advance quickly as the company scales