Responsibilities

• Build creative concepts and write briefs and scripts for paid social campaigns across Meta, AppLovin, and Snap.
• Guide editors, designers, and UGC creators from concept through delivery, with clear direction and useful feedback.
• Use campaign results to sharpen hooks, messages, and formats and decide what to test next.
• Manage a consistent testing roadmap, turn competitive research into fresh ideas, and document what you learn.
• Contribute strategy for long-form YouTube content and develop creative suited to a restricted product category.

Requirements

• 3+ years creating performance creative for DTC paid social, with recent hands-on work within the last 12 months.
• Examples of concepts and video scripts you personally originated, plus a clear explanation of their results.
• Strong writing skills and the ability to connect creative choices to performance data.
• An organized, collaborative approach and confidence giving direction to production partners.
• Sound judgment about category restrictions. Hemp or other restricted-category experience, direct-response copywriting, and creative-tracking tools are a plus.

Preferred

• Hemp or other restricted-category experience, direct-response copywriting, and creative-tracking tools are a plus.

Benefits

• This role offers: * Competitive compensation and performance-based upside. * Cigna health insurance through Gusto. * Human Interest 401(k). * PTO and sick leave accrual. * Paid Holidays. * Employee product discount.
• Benefits: * 401(k) * Dental insurance * Employee discount * Flexible schedule * Health insurance * Life insurance * Paid time off